Course Description:

The Market Research course is designed to help you develop knowledge of and skills in building up and conducting a research proposal for optimal results including: problem definition, choosing research field; design appropriate research to solve research problem; research design and collect data; build up team working skills; presenting skills; research reporting skills.

Course Description:

The International Business is designed to give you an overview about globalization and different kinds of international business; international business environment and elements creating differences among nations; international business strategies and appropriate business models.

Course Description:

The Marketing Management course is designed to help you analyze, evaluate marketing opportunities, choosing target markets, creating marketing strategies and making decisions about products, price, distribution and promotion. The latter part of the program examines the process of marketing management including marketing strategies, marketing planning and marketing activities.

Course description:

This course is a value-enhancing function that analyzes business environment, identifies opportunities, threats, strengths and weaknesses of enterprises to design business strategies; doing, controlling and adapting to keep up with the pace of environmental change, guarantee and distribute human resources logically, developing core competencies well to improve and maintain competitive advantages of enterprises actively.

Course Description:

This course gives an overview about business communication and rules for effective communication; set of skills: listening, speaking, reading, writing and body language skills; effective usages of supportive equipment for effective communication; applications of business communication in cross-cultural communication, in negotiation and in recruitment.

Course Description:

This module focus on the key aspects of multinationals’ financial management mechanism to answer the question: “How do they manage such massive capital flow across national boundaries?” Module coverage includes nature and characteristics of international finance management, equilibrium conditions in the international financial and monetary forecasting, foreign exchange market, future and options markets, exchange rate hedging, transfer pricing, international capital budgeting, international portfolio diversification and many more, all of which are a crucial part of everyday decision-making by multinationals.

Course Description:

This course equips knowledge for students to analyze micro-enviroment (consumers, enterprises, manufacturers….) and macro-enviroment (culture, social classes, economic conditions…) affecting to buying decision of consumers.  It also discusses different stages of product life cycles affecting to buying decision of consumers. Through that, it helps build up an appropriate marketing strategy matches with business environment and satisfies all consumer demands.

Course Description:

This course analyzes international environment about politics, laws, economies, social, culture, technologies affecting to business activities of enterprises, analyzes different strategies to penetrate into world markets, competitive strategies in international markets; analyzes international marketing experiences and builds up global brands of multinational cooperations.

Course Description:

This course discusses sales management’s rules and nature of sales as an occupation; models of sales forces; motivating ways for sales forces; building up sales forces, roles and responsibilities of sales managers; doing and controlling sales forces.

Course Description:

This course supports students to analyze updating retailing models and their development; manage retailing stores, discuss strategies to catch customers’ attention about retailing types; identify suitable prices and places for retail stores; discuss promotional approaches in model retailing.

Course Description:

This course introduces fundamental knowledge about supply chain and vital role of the chain in enterprises’ strategies; discussing supply chains including planning and purchasing, producing and distributing; building efficiency into supply chain management; creating supply chain to achieve competitive advantages.

Course Description:

This course analyzes service business’s rules; Five gaps model of service quality; service strategies; designing and developing management; service marketing cooperation management; processing service activities to achieve business efficiency.

Course Description:

This course gives fundamental knowledge about e-commerce such as: e-market and business models of e-commerce; transaction ways, trading and selling commodities on the internet; marketing promotion to customers and internet payment.