Course Description:

Nowadays, businesses constantly face intense competition in terms of new ideas, customers, employee capabilities and capital. They always have to find new approaches to build competitiveness through innovation and differentiation of products and services, as well as how to use various resources to strive and survive. In this module, students will explore many ways in which businesses make choices based on market factors, technology, government policies and other social factors. Students will be also given the chance to develop critical business thinking, management skills and professional competencies needed in corporate world.

Course Description:

This subject provides fundamental knowledge about marketing environment and customer needs, as well as the basic principles of analyzing marketing opportunities to provide solutions to cope with ever-changing marketplace. Comprehensive understanding of market segmentation and marketing mix practices (product, price, distribution, promotion) will help businesses to achieve business efficiency.

Course Description:

There are various governance issues that cannot be satisfactorily solved only by argument. This module provides fundamentals of modeling; the use of algorithm formula, simulation and programming for the purpose of quantifying the governance issues in order to predict the situations may occur and provide the specific answer for these situations. The module was design to provide student with logical thinking skills, critical thinking and problem solving.

Course Description:

In this module, students will explore the distinctive nature of international business, the internationalization of business and the interactions among the various actors in global market. The module provides fundamental knowledge about the related factors that may impact the business in the process of globalization and critical issues which may occur during the international expansion of domestic businesses. During this module, students have a chance to examine and evaluate the impact of economy, political environment, culture, and international law, which impose significant impacts to business activities as well as the management strategy of the business.

Course Description:

This module continues to offer students more advanced theoretical concepts and practical skills in the development of international management strategy. The main content of this module focuses on the change in corporate strategy when operating in an ever-changing international environment. During this module, students will build up a comprehensive understanding about the process of globalization, regional integration as well as examine the interaction between governing actors and global firms.

Course Description:

The module covers the fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate different stages, carry out research in a scientific manner, read and analyse research reports and apply research skills to real-world marketing research projects.

Course Description:

This module offers essential knowledge needed to develop competing and differentiating strategies between firms; examine the use of competitive tools in order to build and implement effective business strategies. Furthermore, it also reviews the challenges and difficulties that managers have to deal in the complex business environment nowadays. In addition, the module also equips student with necessary knowledge and skills to analyze business environment, identify opportunities and risks as well as strengths and weaknesses of business in order to optimize their corporate strategy. Consequently, students will be able to familiarize themselves with procedures to operate, optimize and manage the business strategy in order to deal with the changes in marketplace as well as to sustain their own competitive advantages against rivals.

Course Description:

Market research provides fundamental information that helps marketers make marketing decision.

The course focuses on the role of marketing information and marketing research. It also introduces all types marketing research design, the way how to define marketing problems and marketing objectives, as well as the implementation of qualitative and quantitative research.

Course Description:

This subject focus on the concepts and tools that can be used to analyze the international marketing strategies and evaluate the foreign markets. The main content of this module is marketing reseach and analyzing skills for developing, evaluating and implementing the international marketing strategies at the corporate level, national level and regional level, which based on the fundamental 4Ps in marketing.

Course Description:

The module is built aboud fundamental concepts, principles and techniques relevant to the field of operations and supply chain management in goods and services manufacturers. The ultimate goal of operations management is to support the decision-making effectiveness – either within or across firms – in various fields such as manufacturing, R&D, or distribution of products and services by management. Operations are vital to any firm’s survival, as they directly deal with a firm’s capital, assets and human resources effectively and efficiently. With a managerial approach, the module emphasizes on how optimizing operations and supply chain management can help businesses to improve their competitiveness and compentencies. Students can also develop their critical thinking skills when evaluating the impacts by other factors such as marketing efforts, financial and accounting management and customers to the firm’s operational effectiveness and efficiency.

Course Description:

The module offers students basic understanding of import-export management. Topic coverage includes: must-know terminologies, import-export strategic planning, negotiating import-export contracts, drafting contracts between different parties involved in an import/export sale, and implementation of import-export contracts.

Course Description:

Enterprises when making any decision requires a thorough understanding of the legal system as well as their own rights and obligations subject to a specific national or international current law. This module introduces the fundamental legal knowledge in international business context. Legal systems include: international trade framework – INCOTERMS; Bern Convention on Intellectual property; ICC Uniform Customs and Practice for Documentary Credits (UCP 600); International Standard Banking Practice (ISBP); the WTO agreements on trade in goods and services, as well as critical terms in other bilateral and multilateral trade agreements in Vietnam and all over the world.

Course Description:

The subject provides basic and advanced knowledge about the role of HR in the MNCs’ organizational structure, and how it will affect firm’s operational effectiveness. Students will be equipped with strategic research skills to identify organizational and management personnel needs, legal procedures for personnel administration, recruitment arrangements, job performance appraisal, training and development of human resources, managing salary and welfare services for workers, as well as handling all other related labor issues in everyday operation of MNCs.

Course Description:

Being one of a few project-based units in the module, the module offers students an opportunity to design a well-thought international business plan in teams. The projects will be offered in two parts: creating a strategy template for the assigned project, and then developing relevant project aspects such as capital budgeting, human resource, strategy implementation and project evaluation.  In the process of completing the projects, students will gain practical skills in-group dynamics, public presentation skills, project management and business etiquette.

Course Description:

In this module, we will investigate the key aspects of multinationals’ financial management mechanism to answer the question: “How do they manage such massive capital flow across national boundaries?” Module coverage includes nature and characteristics of international finance management, equilibrium conditions in the international financial and monetary forecasting, foreign exchange market, future and options markets, exchange rate hedging, transfer pricing, international capital budgeting, international portfolio diversification and many more, all of which are a crucial part of everyday decision-making by multinationals.

Course Description:

This module attempts to provide students with a unique learning experience where they can actually participate in the programme called “Global Business Simulation”, also known as a simulated real-business world. ‘Players’ will be sorted into groups, open their own companies, and then lead the firm to survive and compete in a highly competitive virtual market. Not only students need to play against their classmates, they can join the global race with other international teams as experienced in the real world. Every week, all teams will meet face-to-face with the module instructors to share and discuss their strategy moves and financial results, and to make new decisions thereafter.

Course Description:

The module is designed to deliver the sound comprehension of fundamental and realities of marketing in digital environment; the restructure and innovation in principles and practice of digital communication channels in modern promotion programs.

Besides that, this module creates opportunities to apply the basic concepts of digital marketing and develop solving problem skill by running the real plans.

Description:

This module focus on personal development and professional skills

An internship is a period of time in which you can gain work experience in your field of study as part of IB program. Under the supervision of a lecturer from the school and the external internship supervisor, student will work at a company. This work is related to what the student have learned in program and contributes to the activities of the organization offering the internship. The student submit internship’s report to the school.