Trong những năm qua, tập thể giảng viên khoa Kinh doanh Quốc tế – Marketing đã thực hiện nhiều đề tài nghiên cứu khoa học với nhiều chủ đề khác nhau. Sản phẩm nghiên cứu được xuất bản trên các tạp chí có bình duyệt quốc tế và trong nước, trong các sách tham khảo, các báo cáo hội thảo.
Long, H. C. (2013). The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms. Philippine Management Review, 20.
Long, H. C. (2015). The impact of market orientation and corporate social responsibility on firm performance: Evidence from Vietnam. Academy of Marketing Studies Journal, 19(1), 265.
Do, H. N., Shih, W., & Ha, Q. A. (2020). Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field. Heliyon, 6(8), e04667.
Chen, J. C., & Ha, Q. A. (2019). Factors affecting the continuance to share location on social networking sites: The influence of privacy concern, trust, benefit and the moderating role of positive feedback and perceived promotion innovativeness. Contemporary Management Research, 15(2), 89-121.
Chen, J. V., Elakhdary, M. A., & Ha, Q. A. (2019). The continuance use of social network sites for political participation: Evidences from Arab countries. Journal of Global Information Technology Management, 22(3), 156-178.
Widjaja, A. E., Chen, J. V., Sukoco, B. M., & Ha, Q. A. (2019). Understanding users’ willingness to put their personal information on the personal cloud-based storage applications: An empirical study. Computers in Human Behavior, 91, 167-185.
Hoang, T. H., & Nguyen, N. (2018). Why Do University Students Refrain from Using E-Books in Libraries? Empirical Evidence from Vietnam. Publishing Research Quarterly, 34(4), 568-572.
Phan, T. T. H., Cao, T. K., Hoang, T. H., & Vu, P. A. (2018). Promoting the purchase of textbooks in the Vietnamese higher education sector. Publishing Research Quarterly, 34(1), 89-95.
Thu, V. T. (2019). Effects of EVFTA on Vietnam’s apparel exports: An application of WITS-SMART simulation model. Journal of Asian Business and Economic Studies, 25(S02), 04-28.
Nguyen, T. K., Sharma, R. R., & Crick, D. (2019). Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters: mediating factors in entrepreneurial marketing behaviour. Journal of Strategic Marketing, 1-24.
Hulliger, B., & Hong Thu, N. T. (2019). Modelling the choice of Vietnamese adolescents between school and work. Journal of Education and Work, 32(6-7), 598-613.
Evangelista, F., Low, B. K., & Nguyen, M. T. (2019). How shopping motives, store attributes and demographic factors influence store format choice in Vietnam. Asia Pacific Journal of Marketing and Logistics.
Nguyen, P. D., Bui, T. T., Nguyen, L. D., & Tanner, T. (2020). Factors impacting the marketing consulting services in emerging markets-an empirical study in Vietnam. International Journal of Business and Globalisation, 24(4), 543-559.
Nguyen, N. P., Wu, H., Evangelista, F., & Nguyen, T. N. Q. (2020). The effects of organizational mindfulness on ethical behaviour and firm performance: empirical evidence from Vietnam. Asia Pacific Business Review, 1-23.
Lang, L. D., Buu, L. T., & Hien, N. V. (2020). The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks. Journal of Food Products Marketing, 26(6), 385-400.
Ha, Q. A., Chen, J. V., Uy, H. U., & Capistrano, E. P. (2020). Exploring the Privacy Concerns in Using Intelligent Virtual Assistants under Perspectives of Information Sensitivity and Anthropomorphism. International Journal of Human–Computer Interaction, 1-16.
Le, M. T. (2020). Social comparison effects on brand addiction: A mediating role of materialism. Heliyon, 6(11), e05460.
DO, N. B., & DO, H. N. T. (2020). An investigation of Generation Z’s Intention to use Electronic Wallet in Vietnam. The Journal of Distribution Science, 18(10), 89-99.